Brand Designer | Nani
2025Nani is a swim and lifestyle apparel company founded in the mountains of Utah, with a global presence and partnerships with retailers such as REI and DICK’S Sporting Goods.
As the graphic designer at Nani, I play a key role in shaping the visual identity of the brand across digital and physical touch points.
Key Responsibilities:
Developed creative strategies to evolve and elevate the brand through unique and memorable design.
Designed custom 2-3 email campaigns weekly using Klaviyo, reaching over 100,000 recipients per send. Also managed the design of flow emails.
Collaborated on brand partnerships and designed assets for campaigns with REI, DICK’S Sporting Goods and The Elizabeth Smart Foundation and others.
Designed a range of marketing materials including web banners, social media ads, a variety of print marketing, retail signage and some branded merchandise.
Worked with the marketing team to brainstorm and implement new strategies for product promotion and customer engagement.
Take collection launches, and control and design the visual identity through all touch points.
When Nani launched its first lifestyle apparel collection, Summit, in 2025, we needed a full suite of visuals — from emails and social ads to new website navigation, a lino cut postcard shipping insert, and influencer event pieces. I loved getting to bring the collection to life through thoughtful, adventure-inspired design.
Check out the website navigation redesign here:
https://www.figma.com/proto/TihNN2OMrOwdF23Q6oMSux/Nani_Web-Revamp?node-id=2-2&t=xH1i5f5edODCKsMR-1
Here’s a video link to the old website navigation:
Last year, Nani dropped 14 collections. On one of these collections, Nani partners with REI to design an exclusive line. As the graphic designer, I create all supporting visuals including emails, web assets, social media posts, and ads to ensure the campaign aligns seamlessly with the collection’s look and feel.
Cardinal Bay
Nautical Nomad
Hanalei Bay
Canyons
