THE SUMMIT COLLECTION
2025 | Marketing Campaign
Nani is a swim and lifestyle apparel company founded in the mountains of Utah, with a global presence and partnerships with retailers such as REI and DICK’S Sporting Goods.
As the graphic designer at Nani, I play a key role in shaping the visual identity of the brand across digital and physical touch points.
Key Responsibilities:
Developed creative strategies to evolve and elevate the brand through unique and memorable design.
Designed and managed custom weekly email campaigns using Klaviyo, reaching over 100,000 recipients.
Collaborated on brand partnerships and designed assets for campaigns with REI, DICK’S Sporting Goods and The Elizabeth Smart Foundation and others.
Designed a range of marketing materials including web banners, social media ads, a variety of print marketing, retail signage and some branded merchandise.
Worked with the marketing team to brainstorm and implement new strategies for product promotion and customer engagement.
When Nani launched its first lifestyle apparel collection, Summit, in 2025, we needed a full suite of visuals — from emails and social ads to new website navigation, a lino cut postcard shipping insert, and influencer event pieces. I loved getting to bring the collection to life through thoughtful, adventure-inspired design.
Check out the website navigation redesign here:
https://www.figma.com/proto/TihNN2OMrOwdF23Q6oMSux/Nani_Web-Revamp?node-id=2-2&t=xH1i5f5edODCKsMR-1
Here’s a video link to the old website navigation: